Riegel Returning to ‘The Clean Show’ with New Linens, New Solutions, and New Branding
NEW ORLEANS, LA - "We are excited to come to Clean 2019 with a new look and some really cool products," said Riegel Vice President Chris Gowdy. "For the first time we are bringing the Craft Collection of Aprons and coordinating Napkins to The Clean Show. This collection was designed by listening to our customers. The color pallet is just as artsy as the collection's name, and the spun-polyester, denim-inspired fabric is ideal for venues with an earthy, local farm-to-table flair. We are also bringing our popular Premier line back to the show, but this time we will be sporting new colors that stand the test of time, wash after wash, now that they are manufactured with colorGUARD™ technology."
In 2018, Riegel's Textile Service Team tested and analyzed its fabrics in their own government-certified lab to identify the root cause of textile degradation. After significant troubleshooting, the company developed Linen Life Solutions with colorGUARD to ensure that whites stay white . . . bistro's with color striping won't fade . . . and ivory and sandalwood won't fade. With Riegel's colorGUARD technology, even the most finicky color options that tend to fade quickly can withstand multiple washings and ironings and still retain their original color.
"We look forward to seeing our loyal customers at this show and meeting new prospects who are looking for worry-free textiles," Gowdy said. "Be on the lookout for our new company logo - its 'simple elegance' speaks to who we are and who our customers are today. As visitors to our booth will see, Riegel continues to lead the market in innovation, from new products and technical breakthroughs in fiber formation and color retention to new global distribution capabilities.
"Our logo may have changed, but the Riegel name remains synonymous with Quality, as all industries we service know Riegel textiles look great and last a long time," he said. "Our products are engineered to thrive in commercial laundering environments, giving customers great value."